Anar Hajiyev, head of the "Qarabağ" press service, participated in the Compact Course on Strategic Communications (UEFA SCCC) organized by the UEFA Academy. According to Sport24.az, the head of the service successfully completed the 6th edition of the program, which he attended based on selections.
At the end of the training held at the headquarters of the European football organization in Nyon, Hajiyev was presented with a UEFA diploma.
During the four-day course, participants enhanced their knowledge and experience in intensive sessions covering various fields. Strategic communication planning and tactical activation, crisis communication and simulated press conferences, the role of artificial intelligence in football, as well as creativity on digital platforms were discussed and exchanged during the course.
In addition to "Qarabağ", media and communication leaders of leading European football clubs and federations also participated in this prestigious and intensive course held in Nyon. Presentations by clubs such as "Arsenal", "Atletico", as well as representatives of La Liga were met with interest and continued with exchanges of ideas. During the training, professional communication specialists from various countries around the world also shared their ideas and experiences with club representatives.
Hajiyev's participation in the event was realized with the support of our club, which always attaches great importance not only to the field but also to activities in all directions, especially in the field of education. It is precisely as a result of this that representatives of various departments of "Qarabağ" have repeatedly represented our country in world and continental training sessions and events.
It should be noted that Hajiyev was elected a member of the Fans Working Group of the European Club Association (ECA) last month. He will operate in the mentioned Working Group during the period covering 2023–2027.